Top 5 Google Sheets add-ons for Marketing

add-ons for marketing

Written by Sarah Priem

Jul 26, 2018

Marketers always need an edge. Tactics in business and marketing are always changing, and successful marketers need to adapt. Digital marketing has majorly changed the landscape of the field, and more and more marketers are doing all of their work online. This means online ads, social media, emails, etc. It also means metrics, analytics, spreadsheets, and data. And the need for Google Sheets Add-ons for Marketing.

Keeping track of analytics and ad spend, and creating reports can be daunting and tedious tasks. Creating marketing systems from scratch can be challenging, time-consuming, and require skills a lot of us don’t have. The great news is, there are tools that can help.

If you are reading this, you are probably already a Google Sheets user looking for some tips to improve its function in your work life. Have you tried Google add-ons? They are fantastic tools available to Sheets users. They increase the capabilities of your Sheets, and help you do things you might not have known were possible with spreadsheets! Using add-ons can increase insights into your marketing business and improve your processes. Today we are going to break down some of the best Google Sheets add-ons for marketing and how you can get them.

How to Access Google Add-ons:

It is really simple to get add-ons for Sheets. The easiest way is to click on the link for the add-on, this will take you to the Google web store,  just click the Free button, and the add-on will be added to your Sheets account. Alternatively, you can get the add-on by following these steps:

  1. Open a spreadsheet
  2. Click the Add-ons button in the navigation menu
  3. Click the Get add-ons button
  4. A window will pop up for you to browse
  5. Click on any add-on to get more details about it
  6. Click the Free button to get an Add-on

Best Add-ons for Marketing

AYLIEN Text Analysis

This add-on is the future. AYLIEN Text Analysis allows you to dig deep into the minds of your audience without any technical expertise or analytics background. You can analyze sentiment about your company and manage relationships, or look at audience trends to plan future marketing campaigns. Here’s how. AYLIEN combines machine learning and natural language processing technology to analyze documents, articles, tweet, Facebook posts, etc. So what does this mean? You can aggregate comments about your company to gauge if there is overall positive, negative, or neutral sentiment about a product or particular campaign. This will help you guide the narrative and manage your reputation online. This is just one example of information you can extract from text analysis. This add-on supports six languages: English, German, Spanish, Portuguese, French, and Italian. Now that is a powerful tool!


AppSheet makes it easy to create a custom mobile app using spreadsheets. That’s right! You can create an app right from Google Sheets using this cool add-on. The kinds of things marketers might use this for are limitless. You can create an internal app for project management or tracking marketing campaigns and responsibilities within your team.


Marketing strategies are highly powered by ads. Online ads are sweeping the world of marketing, from Google to Facebook and on to your favorite blog, ads are everywhere. Ads are not just randomly placed, they are strategic and targeted. So how can you know if you are hitting your mark? This tool helps marketers analyze and optimize their ads through spreadsheets and reporting. It automates tasks so that you don’t have to do them manually, and works around the clock to help ensure ROI on your ad spend. AdStage imports your data from multiple networks into Google Sheets and creates beautiful reports and dashboards. It even has templates for A/B testing, a marketers dream.

Yet Another Mail Merge

This is one of the most popular Sheets add-ons for marketing. It has over one million users and a 4.5-star rating on the Google store. So, they must be doing some right! Yet Another Mail Merge or YAMM, is a powerful tool to assist you with email campaigns. You can create templates or use one of the free templates provided by YAMM to create, schedule, and automate email campaigns using Sheets and Gmail. You can also track open rates and clicks all within Sheets.

Google Analytics

Google Analytics is a tool every marketer needs to get insights into their web traffic. While the Google Analytics dashboard is awesome and intuitive, there is a lot of information there, and it can be overwhelming. Not all members of your marketing team want or need to have access to all features of your analytics dashboard. Use this add-on to create simple, shareable reports that update in real-time.

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