Reading and sending emails is an unavoidable task that sometimes takes up precious hours of our work every day. Although mass mailing tools are available to help streamline this process, these tools are often only helpful when sending the same email to multiple recipients.
But what about sending individual emails to multiple recipients at the same time?
A few mass mailing tools on the market allow you to do this, but these are often expensive and complex to learn. However, Sheetgo offers a simple, affordable alternative on how to send an email to multiple recipients individually, all automatically!
Sending individual emails on a mass scale is an important task for almost any business. You can send personalized information to multiple recipients at the same time. For example, you may want to send marketing emails based on individual user behavior in your product, send e-commerce emails based on buyer behavior, or even send birthday emails to your employees within your own company.
Whatever it is, doing this manually is a highly inefficient process. Automating this instead could save you multiple hours that you can use to focus on more important tasks within your business operations.
In this article, let’s explore the importance of automating sending individual emails on a mass scale and how you can do this using the Sheetgo web app.
Why you shouldn’t send bulk emails using the BCC (blind carbon copy) field?
When it comes to sending bulk emails, using the BCC (blind carbon copy) field has some downsides you’ll want to keep in mind.
- It can be a trigger for spam filters.
- It can make your email look spammy, which can harm your reputation and turn off recipients.
- It doesn’t allow for personalization, which can reduce engagement and make your email less effective.
Why send emails to multiple recipients individually?Sending individual emails on a mass scale allows you to get the best of both worlds. You can take the personalization of individual emailing and pair it with the speed of mass emailing to create the ultimate process. Here are just some other reasons why you should send emails to multiple recipients individually:
- Send personalized data: Customize each email to the recipient by including individual data. This can be anything from their account details, order details, or financial data. You can communicate with hundreds of recipients simultaneously while keeping their data private.
- Increase conversions: When users see a generic mass email, they’re very unlikely to open it. Creating individual emails on a mass scale that include personalized touches such as their name can dramatically increase your conversion rate.
Why use mail merge by Sheetgo?
Google does offer a multi-send feature for Gmail in order for users to send multiple emails at once for email marketing, announcements, and newsletters. Although any Google Account can access this feature and create its own mailing lists, it does have a few limitations.
The main limitations of Google’s multi-send feature include:
- Unable to send individual custom messages: Google does not offer a solution to create personalized messages for individual recipients. You can only send the exact same email content to your list of contacts.
- 1500 send limit: You can only send up to 1,500 emails to recipients per day using the multi-send feature, compared to the 2,000 limit for regular emails from a work account.
- Manual input: Users still need to manually input their recipient email addresses into Gmail in order to send out the emails.
Sheetgo is a simple, affordable alternative that will enable you to send individual emails all at once. What’s more, Sheetgo automates this entire process for you. Once you set up your workflow, you can sit back and relax while Sheetgo does the work for you.
- Automated from start to finish: Sheetgo will handle the email generation and delivery process from beginning to end. Every email is sent automatically so that you can avoid any manual effort.
- Send data straight from a spreadsheet: Send hundreds of emails in a matter of minutes from a simple spreadsheet. Just add the data related to your email content, create your email content, and Sheetgo handles the rest.
- Customize with Sheetgo Tags: Personalize every single email using Sheetgo Tags. You can use these when creating your email content, and Sheetgo will substitute the tag with the dynamic data in your spreadsheet. You can use tags for names, dates, contact details, identification, etc.
- Gmail integration: Sheetgo’s Gmail integration means that you can send emails directly through your Gmail account whilst experiencing all of the intelligent features the Sheetgo web app offers.
- Schedule automatic updates: Create a self-sufficient workflow by scheduling automatic updates. Sheetgo will automatically generate and send an email whenever new data is added to your spreadsheet. You don’t even need to open up your files!
- Avoid double-sending emails: The Check email recipients setting by Sheetgo means that you can avoid double-sending emails after the workflow updates.
How to send an email to multiple recipients individuallyIn order to see how to send an email to multiple recipients individually using Sheetgo, let’s start with a use case. Let’s say I am part of the marketing team for an e-commerce company. I have a spreadsheet containing all customer data, including their name, email, and the URL of where they were last on the e-commerce site.
Step 1: Sign up to SheetgoSigning up to Sheetgo is easy – simply use your Google, Microsoft, or Dropbox account to get started.
Step 2: Prepare your spreadsheetEnsure your data is within your spreadsheet. You must include any dynamic data you wish to add to your emails. The header will be the smart tag you will use to personalize email content. In this example, I have a spreadsheet with all the columns of data I need, including the customer name, email address, and last seen URL.
Step 3: Upload your source fileNow it’s time to begin creating your workflow. In your workspace on the Sheetgo web app, click +New workflow, then choose to Create connection to build a custom workflow.
Step 4: [Optional] Filter dataYou can choose to filter your data if you need to. Here, as I only want to email the customers who were last seen on the checkout page, I can use the Filter feature by Sheetgo to filter my data accordingly. Under Process, click Filter > Condition
- Column: Column F: Last seen URL
- Criteria: Text contains
- Value: /checkout