Small data and collaboration: How to get the most of it?

by Jan 31, 2017

A new era of collaboration and small data has emerged in the last few years due to the internet and digital transformation.

Collaboration era

Online collaboration has changed the way we do everything, from social interaction to the way we consume products and develop new technology.

As consumers, people now have the power to react immediately and spread their opinion globally at an amazing speed. In terms of funding projects and ventures, crowdsourcing has made it feasible for large numbers of people to organize themselves and create common value together. Thanks to the internet, people from across the world who have never met can easily organize resources to create entirely new possibilities in innovation.

People are all about sharing, connecting and collaborating in their personal life and work.

This behavior change is impacting the way people work too. So, collaboration and having a flexible and fast way to express your thoughts is key to achieve business results via the creation of innovative solutions in short periods of time.

G Suite allows colleagues to collaborate online to accomplish their daily tasks via shared, cloud based files. Online collaboration, like most digital phenomena. It is good at solving very specific kinds of problems: time problems, distance problems and communication problems.

The ability to support a range of working and communication styles is particularly helpful to complex projects that need the engagement of both right- and left-brain thinkers.

Small data

Collaboration is about having these unique resources joined together to generate innovative results. Small data is about these unique informations of small sample. For Martin Lindstrom, when evaluating customer behavior it would be a: “Seemingly insignificant behavioral observation containing very specific attributes pointing toward an unmet customer need”. For Deborah Estrin from Small Data Lab: It would be “The trail of digital data breadcrumbs as we go about our days”.

While Big Data is often characterized by large volumes, types and variety of data that is processed at high velocity. Small Data consists of usable pieces of data that should be easy to process.

Big Data is generated outside enterprises from nontraditional data sources, including social media, sensor data, log data, etc and enable complex and predictive business analysis and insights.

While Small Data is traditional enterprise data, including ERP transactional data, CRM systems, web transactions, financial data, etc and enable business intelligence, analysis and reporting.

Rufus Pollock, of the Open Knowledge Foundation, says the hype around Big Data is misplaced. Small, linked data is where the real value lies.

It’s pretty clear in the business world that the best practice to make most decisions is with supporting metrics. So, In that sense, small data is the source to generate the information that strategic professionals use to get information for decision making.


We are in the world of collaboration. Regarding collaborative work even in a traditional company, Google is the one introducing and leading this change. How? Improving every day the platform for people to interact with the information at any time and anywhere they prefer. Therefore this allows people to open a door for unimaginable number of new possibilities from interaction to co-creation

Small Data is almost always stored in spreadsheets and Google Drive enables people to collaborate with this data. Either by uploading Excel in Drive or using Google Sheets.

However having a platform to store the data, organize it and enable collaboration is only the beginning. The remaining questions are:

How to generate actionable plans with this data? It is possible to create systems to develop business intelligence? How to make the information in your spreadsheets reliable? How can a non-IT person implement systems with data? By last, It is possible to create intelligence with spreadsheet data without having to use specific and expensive software?

As a result, solving these issues is our goal at Sheetgo. Our add-on gives any spreadsheet user the power to be able to connect Google or Excel spreadsheets stored in Google Drive. All this to create powerful systems and without the need for any code developing skills. Try connecting your spreadsheets and create your very own workflows by clicking the button below.

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